- Senior Managing Director | Chief Analytics Officer
Don earned his Ph.D. in Political Science from The Florida State University, and spent 11 years in academia teaching statistics and policy evaluation. Prior to joining Brierley, he was a research director for Dallas County, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book. At Brierley, Don specializes in building econometric models and creating segmentation schemes, with an emphasis on marrying customer engagement data to shopping and purchasing patterns. His current client list includes 7-Eleven, Express, Fresh & Easy, GameStop, Hertz, Levi’s and MoneyGram. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.